HYPEFEST takes over the Brooklyn Navy Yard
03 Apr 2019
One of streetwear culture’s most influential online publications, HYPEBEAST transformed the Duggal Greenhouse and surrounding area on the Brooklyn Waterfront for its first-ever HYPEFEST. The boldest designers, streetwear icons, celebrities, and enthusiasts came together for a festival that wasn’t just about selling streetwear but celebrating its culture.
The Greenhouse became a house of showcases from a variety of brands such as Puma, Diesel, Ray-Ban and many more. Visitors were able to purchase streetwear exclusive to the event, but that was only the beginning. Each retailer developed an interactive experience around their brand and the product they were releasing.
Read the full article at https://duggal.com/hypefest-takes-over-brooklyn-navy-yard/